A Dandy at Sea


Words by: Jared Paul Stern

A custom Maserati isn’t the only new toy our man Lapo Elkann has to play with —

last week he launched a new bespoke yacht he’s calling the “Maserati of the seas.” Part of the foppish Fiat heir’s new vehicle customization firm Garage Italia Customs, it’s the first launch of the super-fast Baglietto MV13 series, which he helped design. Dubbed the LAP-1, it features a military-inspired bespoke digital camouflage paint job. No mere skin or wrap, it was painted by hand in five different shades with a transparent matte lacquer on top. All Baglietto customers can now order bespoke finishes in the best Italian ‘made-to-measure’ sartorial tradition.


The 45-foot aluminum hulled draws inspiration from military underwater assault vessels with its aggressive lines, and offers comfortable overnight accommodation for two in a V-shaped double berth. The luxury yacht’s huge twin MAN 800hp engines provide for a blistering top speed of 37 knots. Lapo has been helping revitalize the storied Baglietto brand, including designing their new logo. Garage Italia Customs, dedicated to the “Tailor-Made Culture” is meanwhile gearing up to open its new studio and workshop in Milan. We expect to see some other nifty vessels issuing forth shortly…


Words by Jared Paul Stern